The worst scenario for a entrepreneur is when he gets through a business in "blindfold" modality. Often have money to invest doesn't mean succeed. A common thought how to run a sportbook site seems to just buy a software and let it run alone !!!!
Sportbook is not lottery!!!!
if you don t manage your risk you lose money !!! Your pay-out will overreach 100% !!!
Managing your "odds" means decide what is your edge, exposure, ROI etc..
Increasing randomly an odd of 3% to beat your competitor could cost money and expose your sportbook at "sure bet" ...namely you will lose money altogether!
Why us?
As to drive a car you need license... so to run a sportbook you need skill !!!!
Nobody learns drive a car just start the engine and gas the pedal!!!!!
You know the outcome : CRASHING and getting HURT!!
We provide the acknowledge to understand how to get money !!
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